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Digital Marketing is when a brand takes its marketing ideas and strategies online. With approximately 4.4 billion people that have access to the internet out of which a bulk of them exploit this commodity. Majority of these people spend a very significant amount of their time online, hence advertising one’s brand using images, Engaging videos, digital posters, slogans, tag lines, etc strategically will considerably proliferate the exposure of your brand compared to traditional advertising. Online refers to the foremost digital channels such as Email, Social Media. Affiliates. Direct or Paid Search. With clear goals set for their online marketing efforts, a business can easily detect the fruition of these efforts through software that help detect your brand’s growth. This helps to make informed decisions to make your advertising methods more in line with what consumers expect. Digital Marketing is vast and is limited only by the lengths which a company decides to go in terms of advertising online. Digital Marketing is the best way to identify and connect with prospective consumers.

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Going into detail about the types of digital marketing, we have 11 broad ways to advertise online. Here is a list of the types:

●Content Marketing
This type of marketing focuses on brand awareness. Information related to the product is the main source of content that brand will be promoting through which their goals include increased traffic to their website and escalate lead generation.
●Pay Per Click (PPC)
PPC is a method of digital advertising where you put up your advertisements on web pages by starting an ad campaign on the platform. This way you only have to pay the publisher every time a consumer clicks on your ad campaign.
●Sponsored Content
This method is when you pay a completely different company or brand to create the content for your advertisements for you. The epitome of sponsored content will be all the influencers you see on social media who are paid to promote and review products.
●Social Media Marketing
Social Media Platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, etc give insight into the target audience’s preferences through features like hashtags. This way you can narrow down your target audience and almost guarantee interest in your product.
●Email Marketing
You can keep your target audience in the loop by sending them updates of your business through mail.
●Search Engine Optimization(SEO)
This gets you organic advertising where your business is advertised based on how good your website, your product and your service is.
●Affiliate Marketing
Where you can earn money by promoting products that belong to other businesses while getting yourself recognition as well.
●Native Advertising
This refers to paid ads that can take the form, look and feel of whichever media format they are advertised in.
●Automated Marketing
Specify what you want to advertise and have an automatic platform do the marketing for you

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Digital Marketing aims to bring in more traffic for the brand just like any traditional advertising technique. As the times have changed, the medium through which people get their information changed along with it. Hence, it is mandatory for companies to realize and overcome this change by adapting to them. Digital Marketing.Digital Marketing even allows for fund free advertisement. It all comes down to how much the business is involved in optimizing the possibilities of digital marketing. They can market through organic ways or if they are looking for a faster approach, paid advertisements are also available. Hence, this gives all kinds of business an opportunity to make a digital presence for themselves.Nowadays, people have means to identify the quality of your product through the internet. If you do not have a digital presence, consumers may even overlook your brand as they think you are not reputable enough to purchase from and look for other options. Hence, Digital Marketing allows for brand awareness which will bring in Lead generation just like the posters, TV commercials and physical marketing but in a more strategic way.

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To be able to use Digital Marketing to your business’ advantage, you need a solid plan.

1.First, you must identify which type of Digital Marketing you are going to use based on what could get you more exposure. You can even choose to advertise on more than one platform.
2.Then, you need to come up with quality content to be able to catch your audience’s attention. This is not an easy task as people without intention to buy your product may scroll through your advertisements without even taking a look. So, it is important to make your content eye-catching and engaging.
3.Next, you need to identify additional factors that may help boost traffic to your website. Factors such as timing, which digital real estate you decide to invest in, the media you decide to add to your advertisement, etc. To put the importance of such factors to perspective, let us take the case of timing. You have to ensure you choose the prime time period or else your post may be lost with the plethora of other posts that would be posted on media platforms.
4.Finally, you have to monitor the change in statistics of your business to make sure the efforts your company has put into Digital Marketing is seeing fruition. This way you can try making changes to your ad campaign if necessary to further boost your digital presence.

Here is an outline of a plan, businesses may also hire specialists in the field of Digital Marketing to make the most of it.