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What is Pay Per Click (PPC)?

Google ads or Pay-Per-Click are digital marketing tactics that utilize search terms and keywords to bring traffic to the website. When searchers click on the ad, they are navigated to the respective linked page. It is a paid campaign where the advertiser has to pay a certain amount as per the bidding strategy. As compared to organic traffic, which is largely based on exact keywords, bring not as much traffic as the PPC does for the website owner.

The pay per click Dubai marketing objectives inspect the appropriate keywords to utilize and the ideal channel to target. A smartly customized ad with the most generic and relevant keywords emerges in the top 3 ranks of Google SERPs (sponsored). It is one of the efficient methods of advertising. We at Terabyte, which is a reliable and credible PPC agency Dubai, are committed to obtaining the potential business leads to your website through our well-researched ad campaigns.

Google Ads™:

The Google Ads™ is earlier known as Google Adwords in the search advertising network. The ad runs due to a bidding management system. In case, one or more ad is bidding with relevant keywords, the ads with high ranking come into view along with organic search results. The display of the ad relies on Google search on the landing page quality">landing page quality, quality score of the ad, number of bids, and utmost pay-per-click. Well optimized and monitored ad gets clicked by the potential searcher.

Bing Ads:

The PPC campaigns on Bing and yahoo networks are cost-effective as compared to Google. Users who want to advertise on Bing, AOL acquired website and affiliate site can select for Bing ads. The ads will get better ranking and appearance in Bing search engine.

2. Re-Marketing:

Re-Marketing is a marketing strategy that uses the browser activities of the searcher. Details of users browsing history are collected via observing cookies. The collected details are then utilized to circulate the ads to the user’s email or browser. Re-Marketing is also called as ‘Re-targeted pay per click advertising, pass the ads to the email like display ads on the Gmail. For instance, if a user browses a travel website, then the cookies stored on the user browser enable the advertiser to show ads to the user while visiting other sites through applying a re-targeting marketing tactic.

3. Google Display Advertising:

The generic form of advertising includes images, banners, and text that are associated with the targeted website. The ads are appeared on the smartly chosen website with an objective to reach the potential audience. Display advertising is an efficient method of generating brand credibility because the expense is comparatively economical to other types of advertising. Hence the advertiser can get the benefit of reaching the maximum number of targeted customers.

4. Google Shopping Advertising:

Ecommerce Website preferes Google Shopping Advertising. Google Shopping Advertising is a type of advertising created for listing the products to sell. It is managed by Google Merchant Center and Google Ads and helpful for promoting alongside encouraging users to purchase a product. The products get displayed on the major search engine to gain a better Ads ranking. It saves the costing of generic keywords on Adwords, and consequently, this form of advertising can bring high ROI as compared to other advertising.

5. Social Media Pay Per Click Marketing Agency:

Social PPC Marketing or Social Media marketing is related to different social media channels. We are aware of different social media channels such as LinkedIn, Twitter, Instagram and Facebook are popular social media advertisement forum. Every social media is distinct in terms of method of advertising and might be appropriate for a specific industry.

Let’s take a brief look at why each platform is important for your business.

Why Choose TeraByte as your Pay Per Click Marketing Agency?

We at TeraByte, ensure you to deliver maximum ROI and well-optimized ad campaign through our skilled Ads experts. They will work according to the business metrics and searcher intention. Communicate with our talented paid marketing professionals to boost the business into the next level.
Terabyte is an authentic and highly demanded PPC agency Dubai, providing excellent services to the small, media, and large industry. We have achieved the benchmark of high standards in digital marketing.We aim to provide acceleration to the business in a variety of ways: