Investing in SEO is the best move for your business during the pandemic?

August 11, 2021 by Sanam Marvi

The global pandemic has exacted lockdown all over the world causing a majority of economic activities to come to a standstill. It is no surprise that we may be going into a period of recession without having any idea when the world will be able to recover from it. Evidence of a recession was already showing in February of this year.

Employees are at home and companies do not know what to do to keep afloat. The usual robust work ethic cannot be expected of employees at home hence, office work will start to lax together with best SEO services marketing efforts. But, that is not the route you want to take if you want to keep your business going amidst the pandemic.

How to ensure the best SEO services during a pandemic

In a period of uncertainty, people are not sure where to go when they require something urgently. This is where marketing plays a huge role. If you are operating as per normal with all necessary precautionary measures taken into account, you need to let the public know you are up and running. Not only would you benefit from your sales effort at the time, but you will also experience how this could help your company in the long run. Investing in the best SEO services is the best step you can take for your company now if you have not yet.

Is it worth spending your time and efforts on SEO services?

It takes a lot of time and consistent effort to get your website driving in huge amounts of organic traffic. No, it is not a gimmick by companies just to bag clients for a longer time. A study on the websites that Google ranks among the top few states that websites that are featured have a minimum age of three years.

So, instead of being complacent with your company’s growth, this is the best opportunity for you to focus on your company goals and streamline your efforts to better your ranking. If you are a bit behind on your efforts to better your website during the pandemic, do not worry there are plenty of SEO companies in Dubai that can help you accelerate your efforts and make the best of the situation.

What can an SEO company do for you?

Many people have the misconception that having a good user interface, decent content and the right keywords is all it takes to get a good SEO ranking and do not invest in the services provided by SEO companies.

To understand why this perspective is wrong, let us take a look at what exactly does SEO require you to do:

Easy navigation from page to page with a clear indication of what content your page holds
Using the right words in your content to increase the exposure of your website for certain search results
Ensuring your page speed is optimized and kept below 3 seconds
Ensuring the keywords you are using are in line with current trends
Ensure proper and effective link building; both inbound and outbound
Being aware of the updates released by Google every 6 months
Ensuring a neat and aesthetically pleasing landing page along with all other pages

And the list goes on and on, so you can see that even if you have the best content and coolest parallax effects going from page to page, that will not be enough to make it to the top ranks.

What factors of your website should you take note of?

We all know how important it is to keep track of how your website is doing. There are so many tools out there and I am sure you will have put your money down on one(probably Google Analytics). Guess what? One is not enough! We need more reports, you might want to consider investing in more of such platforms.

Woorank, Ahref, and Moz’s pro tools are just a few of the many options out there. By investing in more than one tool you will get a much better perspective on how you can better your content, on steps that your competitors are taking, if you are fulfilling Google’s guidelines and how your website is getting its traffic.

You need to ensure that your content is fresh, elaborate, and everything that a consumer could expect from a search query. To be able to do that, you need to take the time to analyze and seek help from the best SEO services. Analyze each search query and understand what your consumers require and deliver. Do not just plop important information together and put it on your website. Make sure there is a flow, your content is organized and structured while using keywords where appropriate.

So, take the time to sit down and plan out a long-term Search Engine Optimization Strategy with the best SEO services in Dubai and make the best move you can for your business in this time of unrest. Bettering your SEO strategy with the best SEO services provider is a guaranteed move that can benefit you in the long run in this time of unrest.

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