UAE Digital Media Statistics 2020: emirates social media time
Each year, We Are Social, and Hootsuite has produced UAE electronic media data 2020 for different areas. These figures are demonstrating enthusiastic development in the use of social networking, internet use, and E-commerce.
Every passing day, digitalization is celebrating changes and having Expansion beyond Boundaries. Social Networking platforms are now playing a huge role in attracting this Expansion of digitalization. Nevertheless, brands are Using social websites Platforms in total capability and leveraging the advantages from it.
Let us take a look at what we are having for you in this post:
Table of Contents
1. Digital across the globe in 2020
2. The United Arab Emirates in Numbers
3. Internet penetration in UAE
4. Daily time spent on different media in UAE
5. Apparatus usage in UAE
6. Most visited sites in UAE
7. Top Google search questions in UAE
8. Daily Internet use in UAE at 2020
9. Daily social networking use in UAE at 2020
10. Facebook users in UAE
11. Instagram users in UAE
12. Twitter users in UAE
13. Snapchat users in UAE
14. LinkedIn users in UAE
15. Usage of voice search and voice control in UAE
16. Daily time spent with game consoles in UAE
17. Streaming TV content through internet in UAE
18. Ecommerce adoption in UAE at 2020
19. Mobile Ecommerce adoption in UAE in 2020
20. Conclusion
1. Digital across the globe in 2020
Have a look at the overview:
| Digital World | Stats | Penetration |
| Total Population | 7.75 billion | 55% Urbanization |
| Unique mobile phone users | 5.19 billion | 67% |
| Internet users | 4.54 billion | 59% |
| Active social media users | 3.80 billion | 49% |
2. The United Arab Emirates in Numbers
| Total Population | Mobile Phone Connections | Internet Users | Active Social Media Users |
| 9.83 million | 18.38 million | 9.73 million | 9.73 million |
Suppose it comes to observe electronic gadgets. In that case, the total inhabitants of the UAE are currently 9.83 million, from which 18.38 million cellular connections are revealed with 187% population penetration per the Hootsuite source. Internet users are seen using the use of 9.73 million people in the area, whereas active social networking consumers in UAE are listed as 9.73 million individuals with 99% penetration.
3. Internet penetration in UAE
According to the sources, UAE is in the Best position among all nations that conveys the highest internet penetration. The United Arab Emirates is directing the graph with 99% penetration, whereas Denmark Is in second place with 98% penetration. Other nations South Korea, Sweden, Switzerland and the United Kingdom, exist in the third-place, having 96% penetration at all average.
4. Daily time spent on different media in UAE
Together with the enormous changes in the scientific universe, people are becoming more inclined towards gadgets. As soon as we see the time of individuals on websites, there is an increased quantity of hours on the scale. The United Arab Emirates is getting net consumers aged between 16-64 who invest their time on various devices. In the area, people are spending over 7 hours each day on average on the net while two hours and 57 minutes are spent on social networking. Aside from this, individuals are spending their time to see TV, listening to audio streaming and with a game console too.
Here are the stats shown at a glance.
| Media Type | Time Spent |
| Usage of Internet | 7 hours 3 minutes |
| Usage of Social Media | 2 hours 57 minutes |
| Watching Television | 3 hours 2 minutes |
| Listening to music streaming | 1 hour 26 mins |
| Using a games console | 1 hour 25 mins |
5. Electronic Gadgets usage in UAE
A massive Percent of UAE people is involved in the use of gadgets. According to the Survey, 92% of individuals are utilizing any cellular phones and phones. Additionally, 11% of individuals are still operating non-smartphones in the UAE, while 66% of individuals Are often using notebook or desktop computers.
Here is a detailed representation of each device usage in UAE.
| Devices | Usage Percentage |
| Mobile Phone | 92% |
| Smartphone | 92% |
| Non-smartphone mobile phone | 11% |
| Laptop/desktop computer | 66% |
| Tablet device | 36% |
| Device for streaming TV content over the internet | 9.3% |
| Games console | 19% |
| Smart Home device | 8.1% |
| Smart Watch wristband | 19% |
| Virtual reality device | 4.8% |
6. Most visited sites in UAE
Possessing the Maximum internet penetration, UAE is revealing a notable usage of unique sites. Google.com, YouTube.com And Facebook.com would be the most Used sites in UAE with greatest time spent by men and women. Other Sites that Are at the list of most visited sites are google.com.br, Instagram.com, Google.ae and many others. These Sites are having tremendous monthly visitors respectively.
| Most Visited websites | Monthly traffic | Time per visit |
| Google.com | 270,200,000 | 10M 28S |
| Youtube.com | 117,700,000 | 23M 19S |
| Facebook.com | 62,200,000 | 8M 25S |
| Google.com.br | 18,310,000 | 6M 07S |
| Instagram.com | 16,050,000 | 4M 42S |
| Google.ae | 16,010,000 | 7M 22S |
| Twitter.com | 15,500,000 | 10M 16S |
| Whatsapp.com | 13,930,000 | 2M 59S |
| Wikipedia.org | 12,970,000 | 3M 04S |
| Amazon.ae | 12,510,000 | 6M 35S |
But, According to Alexa origin, the top 5 most visited sites in UAE are Google.com, YouTube.com, Google.ae, Faceboook.com and Manoramaonline.com, respectively.
7. Top Google Search Queries in UAE
The most Frequent Conditions that people searched
Throughout the entire year were Dubai, UAE, Google, Abu Dhabi and many others. Let’s take Check out all of the most searched phrases in UAE.
| Search Query | Index | |
| 1. | Dubai | 100 |
| 2. | UAE | 45 |
| 3. | 22 | |
| 4. | Abu Dhabi | 21 |
| 5. | YouTube | 16 |
| 6. | Translate | 16 |
| 7. | Emirates | 13 |
| 8. | You | 12 |
| 9. | Cricket | 11 |
| 10. | 10 | |
| 11. | Weather | 10 |
| 12. | INR TO AED | 7 |
| 13. | World cup | 7 |
| 14. | Google Translate | 7 |
| 15. | Cricket Live | 7 |
| 16. | 6 | |
| 17. | Manorama | 6 |
| 18. | Gmail | 6 |
| 19. | Dubizzle | 5 |
| 20. | Etisalat | 5 |
8. Daily Internet use in UAE in 2020
It’s intriguing to understand that the world’s net users will invest approx 1.25 Billion years online in 2020, and this can be over one-third of the period spent with social media. Also, the time spent on the web varies from country to country. Men and women in the Philippines spend an average of 9 hours and 45 minutes daily online, while individuals in Japan spend only 4 hours and 22 minutes every day.
In Regards to UAE electronic media figures 2020, the Nation is Displaying rapid amounts of online use. It comes under twenty Nations That have time spent on the net every day. The Philippines and South Africa are taking the maximum time spent online with over 9 hours. However, the United Arab Emirates is getting 7 hours of Moments spent daily utilizing the net. It’s a typical Timeframe user aged between 16 to 64 who are spending The net every day. This time is increasing Day by Day no matter the states.
9. Daily social networking use in UAE at 2020
Similarly, The gigantic online penetration, social websites is creating waves in virtually every country. The United Arab Emirates in a few of the top nations with greater time spent on Social networking. Platforms such as Facebook, Twitter, Instagram, Snapchat and LinkedIn are holding a Massive proportion of consumers. Facebook is at the top position with 73.8% man and 26.3% feminine, whereas LinkedIn is procuring the next place with 4.30 million individuals. Other programs are after the race with a notable user base.
The Philippines, Colombia, and Brazil are in the top rankings with higher Social networking use stats. Their customers spend more than 3 hours Every Day on Social networking; moreover, the United Arab Emirates spends roughly Spending hours every day on almost any device.
10. Facebook users at UAE
Also Read: Top 3 Ways to Use Facebook for Marketing
Facebook is among the leading platforms that’s used by the vast amount of men and women in the UAE. Facebook users in the UAE are represented by 8.10 million individuals with a massive 73.8% proportion of male customers and 26.3percent of females. UAE Social media figures 2020 reveals that 99.1% of individuals utilize this platform through phones, while 10.2% of individuals prefer using this platform out of both phones and computers.
11. Instagram users at UAE
By the most recent reports, accessible Instagram consumers in UAE through commercials are revealed as 3.80 million individuals, whereas in this past year, this figure has been reported as 3.70 million people. This is an increase in the use of a particular platform in the UAE.
The poll chart mentions that the observable percent for male users using 63.2 percent alongside the female proportion of 36.8 percent resulting in moderate quarter growth by over 12 percent. When we compare the previous year proportion of female and male consumers of Instagram in UAE, male percent has seen a rise concerning percent where female consumers are diminished by nearly 2 percent.
12. Twitter users at UAE
Also Read: Twitter Digital Marketing
The social media platform Twitter can be notable in the region, and it has revealed an improved audience than annually. There are more than 3 million Twitter consumers in the UAE reported from the poll. The Twitter consumers in UAE comprise 63.6percent of 36.4% feminine ratio representing the rising interest of consumers.
13. Snapchat users at UAE
Snapchat is a fascinating platform that’s enjoyed by great amount of individuals throughout the world. This stage is surrounded with 2.35 million consumers in UAE where female ratio is colossal when compared with male existence. The UAE social networking figures 2020 is citing that the 55.2 percent of female Snapchat consumers in UAE while the man customers have been revealed with 44.2percent from the graphs.
14. LinkedIn users at UAE
The expert community is holding 4.30 million consumers, and it’s a more incredible percent compared to the past year. On the stage, there’s an active presence of male LinkedIn consumers in UAE, represented by 70.8 percent in the poll. At the same time, the feminine crowd has been denoted with 29.2 percent all around.
15. Usage of voice search and voice control in UAE
From the chart of the use of voice hunt and voice control, China, Indonesia, and India contribute to greater use stats with 55%, 54%, and 54%, respectively. The United Arab Emirates is also using a clear percent for the usage of voice hunt and voice commands using 41 percent in general. This Percentage signifies the nation as technology savvy as their job is becoming dependent on the most recent technical facets. It’s fascinating to find that three international internet users today choose to use voice ports in their cell phones every month, as revealed in the accounts.
16. Daily time spent with game consoles in UAE
For gaming consoles, UAE seems in fourth place with an average period spent about 1 hour 25 minutes. The first three spots holding more excellent time with game consoles are Thailand, the Philippines, and Saudi Arabia. They’re having 1 hour 43 minutes, 1 hour 33 minutes and one hour 33 minutes.
These stats are revealing that folks are considering spending money on games. But, cellular games are emerging as a huge enterprise. The App Annie is currently reporting that cellular users throughout the world spent over US$65 billion on sports programs and game-related in-app buys from the year 2019. This accounts for at least 70% of the total consumer spend on mobile programs before 12 months.
17. Streaming TV content through internet in UAE
Also Read:7 Video Marketing Trends 2021
Undoubtedly, individuals prefer to stream content via the net, and the proportion of the streaming is going more prominent with every passing day. Like the other states, the United Arab Emirates is emerging with great amounts of online streaming customers. It’s having 64 percent of net users that stream TV content via the internet regularly. What’s more, Mexico, Brazil, and Colombia are at the top positions using a more significant proportion of online streaming customers
18. Ecommerce adoption in UAE at 2020
Throughout the world, Customers are Inclining towards E-commerce and need to buy through mobile devices compared to notebooks. Yet, reports show that folks are using both apparatus for their internet shopping.
Indonesia, Thailand, and Poland are booking the top places in more extensive Ecommerce adoption With 88%, 82%, and 82%proportions respectively. According to the reports, UAE uses a 66% Ecommerce adoption rate that’s rather good from the graphs. This Percentage is very likely to gain in the forthcoming years, precisely because of Forthcoming events and Expo 2020.
19. Mobile Ecommerce adoption in UAE in 2020
With the development of eCommerce, states are significantly encouraging Mobile Ecommerce Entrance in 2020. Info from Statista Indicates that e-commerce Around the World Has increased considerably during 2019. From the graph of cellular e-commerce Adoption, Indonesia, Thailand, and the Philippines are at the top position with 80%, 69%, 66 percent, respectively. The United Arab Emirates in 12th place in Mobile E-commerce adoption. Other nations like Singapore, Hong Kong, Ireland, Mexico, and many others are contained in the graphs With significant proportions.
20. Conclusion
With the report of UAE digital media statistics 2020, it is crystal clear that the world is evolving through digitalization. The success of social media e and E-commerce is creating brands and landing them in the hearts of people. Either it is professional or individual aspects, the digital arena is making it possible to convey your messages and brands to a wider audience. We will come with another post that will go deeper into more nuanced findings in this year’s report.
Moreover, if you are eager to translate these findings from data into more efficient and effective plans and strategies, get in touch with the TeraByte.
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