7 Video Marketing Trends 2021

August 11, 2021 by Sanam Marvi

In the time of the COVID19 pandemic, every other business is emerging as an online business. People have deployed the past internet year more than any other year. The recent video marketing trends show that video marketing is one of the most relevant and fastest-growing internet marketing trends. People usually love to interact with visuals, other than anything else. It is the top practice deployed by companies to get connected with the customers at the personal level.

People love to watch videos, and they spend most of the time watching the video content. Video marketing is one of the most relevant promotion strategies. If you are a beginner in digital marketing, we advise you to spend some time incorporating video content into your marketing tactics. This blog is all about 7 video marketing trends in 2021.

Below is some Video marketing trends list:

#Live Videos

If you want to grasp high engagement rates, then go for live videos as they make high connections with the audience. These videos relate to humans in a real way. The following are the ways by which you can reach towards your audience.

Live events
Q and A sessions
Tutorial
Product demonstrations
Presentations

The good thing about live videos is that they are prioritized in social media algorithms, and people notice these videos more.

#Animated Video

Grown-up clients additionally love to watch animated videos. Such recordings can help when you need to instruct your audience, and they can be an ideal arrangement for introducing hard-to-get a handle on ideas that require solid visuals. You can likewise utilize them to clarify a theoretical item or administration. Animated content is additionally more straightforward to alter than real to live-action content. Talking about vivified video 2021, we can recognize a few patterns. We should investigate some of them.

Animator explainer recordings are incredibly famous among B2B organizations since they help present complex business thoughts in an engaging structure. The commercials related to different niches are trendy if they get represented in animation. The integration of 2D and 3D will together do something big in 2021. These days energy and live-action are integrated. When live-movement recordings are “expanded” with fun animated characters or conditions, it considerably increases all the more energizing.

Do you know what whiteboard animation will be gaining more popularity in 2021? This is because these videos are cheaper than 3D animations. For general branding, event promotion, whiteboard animation videos are produced.

#360° & Virtual Reality Videos

Three hundred sixty videos are live-action. These videos are captured by using 360 cameras, but it’s only shown on its specific compatible devices. Virtual reality is increasing due to which 360 videos are also growing. These videos place viewers in the scene’s centre. Sounds and sights surround it.

#Search Optimized Videos

These days search engine algorithms are becoming more intelligent. If you want your video content to showcase in the search engine, you have to work on your content correctly. You have to optimize your video content for the search engines. Following tips, you must follow while creating optimized search videos.

Include subtitles
Add closed captions
Deploy titles and descriptions that have your target keywords;
Try to make real thumbnail images;

Sometimes, you can also reuse your blog content by converting it into a 5-minute video. For FAQ, video content has high search results. Moreover, you can also create small explainer videos for answering the questions that people usually ask.

#Shoppable Video Content

The major ecommerce trends are shoppable videos. These acts as the game-changer in social media selling.

In shoppable videos, consumers click on the product which they like in the video clip. Then they will be redirected to the product page in the ecommerce store.

#Soundless Social Videos

Only sound in videos doesn’t need to attract customers. Many people like to watch videos by slowing down the background voice. You can create intuitive content for those people who don’t want to hear background sounds.

Some relevant tips for creating soundless videos are:-

Deploy captions
Follow on-screen instructions
Make your content more expressive and informative.

#Video Content Going Omnichannel

Customer’s preferences never remain the same. The customers promote content on various channels. They use Twitter, Linkedin and Facebook too. So it is advisable to deploy multiple channels to boost your performance. You can also track where your preferred customer spends more time, and then you can use that platform accordingly.

Final Thoughts

Animated videos, Live content, soundless videos are some of the video marketing trends we have discussed here. Future of video marketing is bright, and in upcoming years video content will boom like anything. If you want to deploy video marketing, then you must follow some video marketing strategy.

These days almost every single consumer indulges in video content. It’s better for business to regularly deploy video content if you want to engage the audience. In this blog, we have discussed the most popular 7 video marketing trends in 2021. We hope you have enjoyed this blog. If you have any queries, ask us freely in the comment section.